US demand for food safety products is forecast to reach $4.5 billion in 2016

(MarketWatch) – US demand for food safety products is forecast to reach $4.5 billion in 2016. Solid gains will be the result of increased public awareness, the enactment of more stringent government regulations, and industry initiatives that will provide a strong impetus for companies to improve their food safety practices. Additionally, growth will be driven by challenges arising from the increasingly global nature of the food supply, which adds complexity and the potential for the introduction of new pathogens from different regions.

Smart labels, tags to be fastest growing products

While healthy growth is projected in all segments, smart labels and tags are expected to experience the fastest gains. Demand for smart labels and tags will be boosted by increased emphasis on traceability in the food supply chain and expanded adoption of newer smart label technology in food packaging to reduce losses in perishable foods. Opportunities will also exist in the livestock market as large cattle and pig farms seek ways to speed animal transfer and processing at feed lots and slaughterhouses and to improve the traceability of animals to their point of origin. The latter is crucial in the event of animal disease outbreaks. While demand for barcode labels and tags will lag the segment average due to market maturity, the implementation of standardized barcodes in the produce industry for improved traceability will stimulate gains.Diagnostic products will post above average growth, benefiting from increased government testing requirements along with heightened emphasis on testing for possible contamination following recent high profile recalls due to outbreaks of foodborne illness. Also driving growth for food safety diagnostic testing will be the continued migration toward rapid diagnostic tests, which are more expensive.

Food processing plants to remain dominant market Food processing plants represent by far the largest market for food safety products, accounting for 60 percent of the total in 2011. Overall demand growth in this market is expected to be in line with the industry average, reflecting the continued industry focus on food safety as a primary concern. While all submarkets will log healthy gains, the fastest growth is expected in the seafood, fresh prepared food, and beverage segments. Additional market-specific factors will propel demand in various submarkets. For instance, trends toward convenienceoriented refrigerated food options will support rapid gains in fresh prepared food applications.

Foodservice establishments will continue to represent a sizeable market for food safety products. Advances will be fueled by accelerated growth in foodservice revenues following weaker performance in the recession-impacted 2006-2011 period. Gains will also reflect the general importance of sanitation and testing for the prevention of cross-contamination and foodborne illnesses. Through 2016, the farm market will be the fastest growing application for food safety products. Crop and produce uses will outpace those of livestock due to increased pathogen testing of produce at the farm level, and continued testing for the presence of GMOs at grain elevators. Robust growth is anticipated for smart labels and tags, and software and tracking systems used to comply with produce traceability mandates.

Study coverage This upcoming Freedonia industry study, Food Safety Products, is priced at $4900. It presents historical demand data (2001, 2006, 2011) plus forecasts for 2016 and 2021 by product and market. The study also considers market environment factors, evaluates company market share and profiles over 40 industry players, such as bioMerieux, Ecolab, Neogen and 3M. Copyright 2012 The Freedonia GroupTABLE OF CONTENTS SECTION PAGEINTRODUCTION x I. EXECUTIVE SUMMARY 1II. MARKET ENVIRONMENT 4

General 4Macroeconomic Outlook 4Demographic Trends 8Consumer Spending 11Food Industry Overview 15Agriculture Outlook 17Crop Production 20Fresh Produce 21Livestock & Poultry 24Food Processing Industry Outlook 26Meat 28Beverages 31Dairy Products 34Processed Food 37Poultry & Eggs 39Seafood 42Fresh Prepared Food 44Other Food 45Food Trade 47Imports 49Exports 51Food Distribution Trends 52Commodity Distribution 53Wholesale Distribution 54Retail Distribution 55Retail Sales 56Foodservice Industry Overview 59Food Safety Services Outlook 62Historical Market Trends 64Food-Related Illness Trends 67Regulatory Issues 70International Activity & Foreign Trade 76

III. TECHNOLOGY OVERVIEW 80

General 80

Disinfection 81

Diagnostics 84

Disposable Gloves 87

Smart Labels & Tags 87

Other 90

IV. PRODUCTS 93

General 93Disinfection Products 95Disinfectants & Sanitizers 96Quat 99Phenol 101Iodophor 103Chlorine 105Other Disinfectants & Sanitizers 107Disinfection Equipment 109Pasteurization 111Ultraviolet 116Ozone 117Other Disinfection Equipment 119Other Disinfection Products 123Diagnostic Products 127Testing Products 129Pathogens 132Pathogen-Specific 135General 140Yeast & Mold 142Residues 144Toxins 147GMO/Traits 149Other Diagnostic Testing Products 152Sensors & Detectors 155Disposable Gloves 158Smart Labels & Tags 161Barcodes 164Smart Labels 167RFID Tags 169Software & Tracking Systems 171Other Food Safety Products 174V. MARKETS 178General 178Food Processing Plants 181Meat 185Dairy Products 187Beverages 190Poultry & Eggs 192Processed Food 195Seafood 197Fresh Prepared Food 199Other Food Processing 201Other Markets 203Foodservice Establishments 204Farms 207Crops & Produce 209Livestock 212Retail, Wholesale, & Distribution 215Government 219

VI. INDUSTRY STRUCTURE 222

General 222

Industry Composition 223

Market Share 226

Diagnostic Products 231

Disinfectants & Sanitizers 232

Disinfection Equipment 233

Acquisitions & Divestitures 234

Competitive Strategies 238

Marketing & Distribution 240

Cooperative Agreements 242

Company Profiles 245

AES Chemunex, see bioMerieux

Albemarle Corporation 246

Allflex USA Incorporated 248

Aquafine, see Danaher

Avery Dennison Corporation 250

Avure Technologies Incorporated 251

BarrierSafe Solutions International 252

Barry-Wehmiller Companies Incorporated 254

Becton, Dickinson and Company 257

Bio-Rad Laboratories Incorporated 258

BioControl Systems Incorporated 260

bioMerieux SA 262

Birko Corporation 265

CDC Software International Incorporated 267

Charm Sciences Incorporated 269

Danaher Corporation 272

Datamars SA 275

DayMark Safety Systems 276

DeLaval Cleaning Solutions, see Tetra Laval International

Destron Fearing, see Allflex USA

Diversey Holdings, see Sealed Air

DuPont (EI) de Nemours 279

Ecolab Incorporated 282

Elanco Food Solutions, see Lilly (Eli)

EMD Millipore, see Merck

EnviroLogix Incorporated 285

Fermentas International, see Thermo Fisher Scientific

Finnzymes, see Thermo Fisher Scientific

FleetwoodGoldcoWyard, see Barry-Wehmiller Companies

FoodHandler, see BarrierSafe Solutions International

Hach, see Danaher

HighJump Software Incorporated 287

Hygiena LLC 288

IDEXX Laboratories Incorporated 290

Intelleflex Corporation 292

John Bean Technologies Corporation 294

Life Technologies Corporation 295

Lilly (Eli) and Company 298

Merck KGaA 300

MICREOS BV 302

Neogen Corporation 303

Purfresh Incorporated 307

PuriCore plc 308

R-Biopharm AG 310

Roche Holding Limited 312

Rochester Midland Corporation 313

Sealed Air Corporation 316

SPX Corporation 318

Sterilex Corporation 320

Strategic Diagnostics Incorporated 321

Tetra Laval International SA 325

Thermo Fisher Scientific Incorporated 329

3M Company 331

Tradex International 335

TÜV SÜD AG 336

Additional Companies in the Food Safety Products Industry 337

SECTION II — MARKET ENVIRONMENT

1 Macroeconomic Indicators 72 Population & Households 113 Personal Consumption Expenditures 144 Agricultural Indicators 205 Crop Production 216 Fresh Produce Supply & Demand 247 Livestock & Poultry Population 258 Food & Beverage Shipments 289 Meat Shipments 3110 Beverage Production 3411 Dairy Product Shipments 3712 Processed Food Shipments 3913 Poultry & Egg Shipments 4214 Seafood Shipments 4315 Fresh Prepared Food Shipments 4516 Other Food Shipments 4717 Foreign Trade in Food & Beverages, 2006-2011 4818 Food & Beverage Imports, 2006-2011 5019 Food & Beverage Exports, 2006-2011 5220 Retail Sales 5921 Foodservice Revenues 6222 Food Safety Services Revenues 6423 Food Safety Product Market, 2001-2011 6624 Food-Related Pathogens 70

SECTION IV — PRODUCTS

1 Food Safety Product Demand by Type 94

2 Disinfection Product Demand in Food Safety 96

3 Disinfectant & Sanitizer Demand in Food Safety 99

4 Quaternary Ammonium (“Quat”) Disinfectant & Sanitizer Demand in Food Safety 101

5 Phenolic Disinfectant & Sanitizer Demand in Food Safety 103

6 Iodophor Disinfectant & Sanitizer Demand in Food Safety 105

7 Chlorinated Disinfectant & Sanitizer Demand in Food Safety 106

8 Other Disinfectant & Sanitizer Demand in Food Safety 109

9 Disinfection Equipment Demand in Food Safety 111

10 Other Disinfection Product Demand in Food Safety 127

11 Diagnostic Product Demand in Food Safety 128

12 Diagnostic Testing Product Demand in Food Safety 132

13 Pathogen Diagnostic Product Demand in Food Safety 135

14 Pathogen-Specific Diagnostic Product Demand in Food Safety 139

15 General Pathogen Diagnostic Product Demand in Food Safety 142

16 Yeast & Mold Diagnostic Product Demand in Food Safety 144

17 Residue Diagnostic Product Demand in Food Safety 147

18 Toxin Diagnostic Product Demand in Food Safety 149

19 GMO/Trait Diagnostic Product Demand in Food Safety 152

20 Other Diagnostic Testing Product Demand in Food Safety 155

21 Sensor & Detector Demand in Food Safety 158

22 Disposable Glove Demand in Food Safety 161

23 Smart Label & Tag Demand in Food Safety 164

24 Software & Tracking System Demand in Food Safety 174

25 Other Food Safety Product Demand 177

SECTION V — MARKETS

1 Food Safety Product Demand by Market 1802 Food Processing Plant Market for Food Safety Products 1833 Meat Market for Food Safety Products 1874 Dairy Product Market for food Safety Products 1905 Beverage Market for Food Safety Products 1926 Poultry & Egg Market for Food Safety Products 1957 Processed Food Market for Food Safety Products 1978 Seafood Market for Food Safety Products 1999 Fresh Prepared Food Market for Food Safety Products 20110 Other Food Processing Market for Food Safety Products 20211 Other Markets for Food Safety Products 20412 Foodservice Market for Food Safety Products 20713 Farm Market for Food Safety Products 20914 Crop & Produce Market for Food Safety Products 21215 Livestock Market for Food Safety Products 21516 Retail, Wholesale, & Distribution Market forFood Safety Products 21917 Government Market for Food Safety Products 221

SECTION VI — INDUSTRY STRUCTURE

1 US Food Safety Product Sales by Company, 2011 225

2 Selected Acquisitions & Divestitures 237

3 Selected Cooperative Agreements 244

LIST OF CHARTSCHART NUMBER PAGE SECTION II — MARKET ENVIRONMENT 1 US Food Distribution Industry Flowchart 16

2 Food Safety Product Market, 2001-2011 67

SECTION IV — PRODUCTS

1 Food Safety Product Demand by Type, 2011 95

SECTION V — MARKETS

1 Food Safety Product Demand by Market, 2011 180

2 Food Processing Plant Market for Food Safety Products, 2011 184

SECTION VI — INDUSTRY STRUCTURE

1 Food Safety Product Market Share, 2011 2282 Food Safety Diagnostic Product Market Share, 2011 2313 Food Safety Disinfectant & Sanitizer Market Share, 2011 2324 Food Safety Disinfection Equipment Market Share, 2011 233

To order this report:Diet Food Industry: U.S. Food Safety Products Industry

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