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OkCupid launches very first India brand name venture, ’Find The Kind’
November 27th, 2021
OkCupid launches very first India brand name venture, ’Find The Kind’ International dating app OkCupid features launched the basic 360-degree strategy in India – ‘Find My personal kinds’ – a conceptual simply take that reflects Indian millennials’ modifying desires to obtain ‘my’ sorts vs ‘others’ sorts. Geared towards the best generation to who freedom preference was non-negotiable, the campaign overturns decades of patriarchal standards and rigorous sex functions with consideration and quirk. The built-in strategy, conceptualised and performed by BBH…